27WON Performance | Brand Identity + Strategy
The folks at 27WON (two-seven-one) were no strangers to the aftermarket auto industry.
After having built a successful business in a different brand category, they saw an opportunity to take major territory in the custom Honda aftermarket space.
We developed a comprehensive strategy, branding, and marketing that immediately positioned them in the good graces of loyal fans and as a bold newcomer that couldn't be ignored.
The brand that resulted is rooted in community, driven by premium engineering and design, and fueled by a visual language that brings people and product to the center of attention.
Services
This process was as hands-on as we could get.
Over the course of seven months, we built the brand from the ground up, beginning with the most foundational strategy.
It’s not often we get the pleasure of influencing this many brand touchpoints, and we’re extremely grateful to the team over there for their partnership and trust.
Brand Strategy
Brand Positioning
Brand Voice
Visual Identity
Brand + Marketing Guidelines
Strategizing with leadership
Learning from product developers as they iterated in real-time
Building their social media presence from scratch via grassroots networking
Writing a marketing playbook
Training their team members
Designing and launching their website and blog
Directing and photographing product shoots
Designing their apparel merch collection
Creating their packaging design
Designing vehicle wraps for their flagship builds
and a complete redesign of their Corporate headquarters
BEFORE
+ AFTER
