Adidas | “The Pack” Seeding Kit
In partnership with Hovers Over Water
Concept + creation, graphic toolkit, digital marketing assets, and two custom packaging kits for influencer/athlete product seeding.
Featured in this campaign are two superstar athletes:
MLB’s Alex Bregman
NHL’s PK Subban
WE WERE HONORED TO TAKE 1ST PLACE IN THE 2020 DIELINE AWARDS FOR OUR WORK ON THIS PROJECT
1st Place Winner: Sport Category
The Dieline Awards is the world’s leading packaging design competition.
Presented by Adobe Dimension, and sponsored by Neenah, Designalytics, and Arconvert, Dieline Awards 2020 recognizes the absolute best and brightest designers and agencies creating product packaging throughout the world, raising awareness of the enormous value that goes into brand packaging design.
Winners were chosen from over 1,400 entries, with recipients hailing from 21 countries. Overall, this year’s selection of winners shows a commitment to innovation, using plastic-free packaging materials, and human-centric design, all a clear marker for what lies ahead when it comes to the future of branded packaging and a preview of the world to come.
SOURCE: 2020 Dieline Awards
Creative Direction
Art Direction
Graphic Design
Package Design
Strategy
Tagline
Copywriting
Development
IN PARTNERSHIP WITH HOVERS OVER WATER AGENCY
CREATIVE DIRECTOR: CHRISTOPHER DEGAETANO
ART DIRECTOR + DESIGN LEAD: NATHANAEL CLANTON