Argent Brand Identity + Website
Argent is a large-scale master developer that designs luxury master planned communities and urban neighborhoods in some of the country’s biggest metropolitan areas.
While at Aquent Studios, the Argent leadership approached our team to develop a brand identity and website for the recently renamed company.
Process
Building on the relationship forged while branding one of their development projects, Argent recruited our team to develop a strong new brand and website. Their existing brand was neither unique nor reflected their unique ability to solve complex problems with a forward-thinking vision.
Within a rapid timeframe of about 6 weeks, we designed a complete brand system and built a fully-responsive website that positioned Argent as a capable and experienced partner to potential investors, as well as appealing to the local governments and community organizations that are inextricably linked to each development process.
Objectives
To distinguish the new corporate entity from the former and migrate the portfolio of work and brain trust to a new platform.
To clearly communicate that the principles of Argent were responsible for the success of past projects, as a method of further distinction and establishment of credibility.
Brand Identity
Copywriting
Creative Direction
Design
Strategy
Web Design
Previous Logo
Website Development
The fully-responsive website was a vast improvement on the company’s previous site, which was outdated and did not serve their practical or strategic goals. The new site acts as an extension of the argent brand as well as a marketing and conversion tool.
Previous Website
Brand Development
Account Director: Stephanie Greco
Creative Director: Nathanael Clanton
Copywriter: Matt Wencl
PM: Ashley Sandvoss