Domani Brand Identity
Domani’s goal is to make the best-designed, most immersive, and dynamic gaming headsets that any company has ever produced. Period.
They needed a brand identity that firmly positioned them as a future-forward leader who was creating a brand new space within the gaming headset category.
Additionally, they needed concept development for what the physical product might look like to secure additional funding.
Brand Identity
Brand Guidelines
Brand Positioning
Product Design
Final Logo
Brand Guidelines
Brand Development
Round 1
Round 2
Round 3 & 4
Final Round
After the previous rounds of type concepts, it was decided to create a more diverse selection of options to provide context for the potential logotype.
One key idea was a meld of “Silicon Valley + Gamer”: developing a look that fit in with the credibility of high-value tech companies and also remained true to its roots and core market of gaming.
