NASA x ORION x Papachristopoulos Group Brand Identities
We were hired to develop a brand for North American Shipping Agencies (NASA) along with ORION Ship Supply.
Both are subsidiaries of Papachristopoulos Group, which has been established in the shipping industry for over 40 years.
Consequently, in the process of branding NASA, the owner loved one of our concepts so much they decided to use it to rebrand the PG parent brand as well.
Objectives
To firmly differentiate NASA, ORION and the PG parent brands from the outdated (read: Ancient) brands of their competition by developing a minimal and modern brand identity that conveyed a sense of trust, capability, vision and equity.
Brand Identity
Brand Positioning
Tagline
Copywriting
Creative Direction
Design
Strategy
Web Design
Brand Development
Round 1
Round 2
Round 3
