In partnership with Hovers Over Water

We were asked to develop a new footwear icon for Supra sneakers. The creative leadership wanted something better-tailored to fitting on the side of a shoe than their current brand mark.

Our goal was to create something that was instantly recognizable, distinctive, and ownable; a mark that adds to the story at the core of Supra’s culture.

While the project was eventually put on indefinite hold, due to Supra’s acquisition by a new holding company, we are proud of these concepts and the momentum they sparked within the client’s team.