Oak Knoll | Brand Identity, Web + Marketing
A development 15+ years in the making finds its roots in solid branding and strategy.
Oak Knoll is one of the largest urban developments in the Oakland area. When completed, the value of the land & properties will be worth an excess of $900MM.
While at Aquent Studios, our founder led the design and development of the brand identity, marketing strategy, and website for our client Argent’s latest development.
Objectives
Due to the complexities of building a high-end master-planned community in the middle of an area with a rich established history, the Oak Knoll brand needed to serve multiple purposes including appealing to the premium customers who would buy homes there as well as harmonizing with the neighboring communities.
These goals required a strategic approach that balanced modernity and marketability with honoring the history and culture of the community that Oak Knoll would ideally grow as a seamless extension of. To achieve this, our team executed a full brand design, promotional collateral, and responsive website design.
Brand Identity
Brand Strategy
Brand Positioning
Tagline
Copywriting
Creative Direction
Design
Strategy
Web Design
Brand Manual
Brand Development
Round 1
Brand Development
Round 2
Photography Creative Direction
