Players TV | Brand Identity + Marketing
Directed & created brand system, marketing, & production design for PlayersTV—the first athlete-owned media network reaching 280M+ households—with investors like Chris Paul, Travis Kelce, Dwyane Wade, & Carmelo Anthony.
OBJECTIVE
REBRAND: INCLUDING COMPREHENSIVE BRAND DEVELOPMENT, MESSAGING & MARKETING FOR DIGITAL SPORTS NETWORK PLAYERS TV AND ITS SUBSIDIARY PRODUCTION COMPANY, PLAYERS STUDIO.
DEVELOPMENT ALSO INCLUDED BRANDING FOR THE "PLAYERS STUDIO" PRODUCTION COMPANY, APPAREL, PITCH DECKS, AND STYLE GUIDES.
Featured Athletes:
NFL’s Jarvis Landry
NBA’s Caris LeVert
WNBA’s Kelsey Plum
ABOUT PLAYERS TV
PlayersTV is an athlete-owned TV network and media company home to a diverse collection of original series, co-produced by athletes and brand partners.
PlayersTV is the first and only athlete lifestyle network with more than 50+ elite athlete-investors including Chris Paul, Kyrie Irving, Carmelo Anthony, Damian Lillard, Dwyane Wade, A.J. Andrews, CJ McCollum, De'Aaron Fox, Angel McCoughtry, DeAndre Jordan, Ken Griffey Jr., Travis Kelce and Vernon Davis among others.
PlayersTV is distributed across digital, linear, and OTT and is available globally on Samsung, SLING TV, LG Channels, Vizio Smartcast, Roku, Xumo TV, YouTube TV, Philo TV, Rakuten TV, and Local Now reaching more than 285+ million global households and devices.
Brand Identity
Creative Direction
Art Direction
Graphic Design
Brand Strategy
Marketing
Tagline
Copywriting
Brand Development
Brand System
Players Studio Brand
Apparel
IN PARTNERSHIP WITH HEART & HUSTLE PRODUCTIONS
CHIEF CREATIVE DIRECTOR: RASHAD FLOYD
CREATIVE DIRECTOR + DESIGN LEAD: NATHANAEL CLANTON